Uber-Quick Update – Welcome, 2010!

I got in a car accident on January 1; someone ran a red light and destroyed my car. I’m still feeling pretty banged up—my left wrist, lower back, chest, and lower abdomen are still bruised almost two weeks later. My left wrist hurts the most, so that’s why I haven’t been making any posts and have been trying to avoid typing in general. Shoot, even washing my hands hurts.

That said, I hope the beginning of 2010 treated you a little more gently!

How Aladdin Channel/2channel in Densha Otoko and Twitter Relate and Differ

Nearly four years ago, I started watching the Japanese drama Densha Otoko (translated as Train Man) to better understand Japanese language and culture. I made it through the first four episodes of the drama series, which was based-on-a-true-story, and then put it on hold to concentrate on finding an English-teaching job in Japan. Lately, I’ve made more time for things other than maintaining websites, analyzing websites statistics, constantly being on top of various social media accounts, and my day job.

When I first watched the drama series, I watched it for what it was: A guy who is dedicated to his hobby, can’t find a girlfriend because of his status as a nerd, and seeks advice on a message board for single men. Recently, though, I watched the final seven episodes of the drama series and found that Aladdin Channel—based on 2channel, a real message board in Japan—is similar to a service that really caught on in 2009: Twitter. As I skimmed the 2channel message board where the true story of Densha Otoko took place, I noticed that, other than random pictures that people created from text, most of the messages were really short, similar to how Twitter has a 140 character limit. The picture on the left is a screenshot of both 2channel and Twitter.

Whereas Aladdin Channel looks like people can only access it while on a computer with a fully functional Web browser, Twitter is accessible in multiple ways; on mobile devices, on laptop and desktop computers, through third-party applications, and through third-party websites. With immediate, anywhere access to a community and a variety of ways to communicate with friends, the networking experience is much more useful. For example, if Train Man had access to Twitter on his cell phone while on a dinner date, he could’ve gone into the men’s bathroom, hid in a stall, and asked for advice on what he should do next. I don’t think a scenario like that is farfetched; I’m sure there’s been a lot of people who have asked for advice through Facebook or Twitter, hoping for real-time support while on the spot. Having to wait until I get home to search for answers and get advice when I’m out and about seems archaic.

Twitter’s platform makes the communication experience more interactive; people can visualize who they are talking to by see profile pictures, pictures and videos uploaded to third-party websites, and where people are currently located, among other things. In the Densha Otoko series, nobody knows what each other looks like because the message board is primarily text only, with some hyperlinks sprinkled in. The most noticeable difference between Aladdin Channel/2channnel and Twitter is the level of personality that people can apply to themselves through profiles.

It’s hard to argue that by making content available on multiple devices and through various third-party applications, building a trusting, reliable community is much easier than being restricted to a desktop or even laptop computer. However, as shown in episode 10 of the Densha Otoko series—where people find out who Train Man is—I don’t think people understand the risks and vulnerability they submit themselves to with open networks. With the various sharing that happens on Twitter—pictures, videos, hyperlinks, name-dropping, divulging peoples’ locations, and sensitive personal or business content, among other things—people should be prepared for their information to fall into the wrong hands. On the plus side, the subjects people talk about could also fall into the right hands, as evidenced by people who have found jobs by using Twitter.

Other Things That Happened in Japan

I’ve compiled a list of some other things that happened while I was in Japan. Since none of them fit in with the posts I wrote a couple months ago, I decided to wait until now to create the list. In no particular order, here are some thing that I remember happening:

• I didn’t know which direction the train station was, so I asked a young guy which way it was and he walked with us a couple blocks (in the opposite direction that he was going) to point us to where the station was.
• On my way back to my hotel from my parents’ hotel near Kannai Station in Yokohama, I walked through an area that I thought was pretty harmless at night. Instead, there were a lot of guys in business suits asking me to come into their bars and clubs. I hailed a nearby taxi and asked him if where he picked me up was a bad area and he said “Yes.” Oops.
• My parents and I walked into a bar in the Kannai area of Yokohama and the bar owner said “Sorry, Japanese only” in English and smiled.
• My friend Brook and I found a soul-music bar called Chap Sweet and Mellow that seated about 10 people. We chatted with locals and made music requests.
• On my way back from my mini Japanese bachelor party with Brook and our friend Yuhito, I got on the train, slept, and stepped off the train at its last stop, which was halfway between Tokyo and Yokohama. In Japanese, I asked a guy if a train to Yokohama was coming, slurred speech and all.
• While I was preparing for the wedding ceremony, the lady who was helping me asked me to strip down to my boxers so that I could change into my hakama. And then she stood there and watched me take off most of my clothes. Awkward.
• After meeting with my friend Doug, I saw a man sitting on the sidewalk near a crosswalk at a busy intersection; he was passed out and it was only 5:30pm.
• While I was waiting for Brook to meet me at a train station near his apartment, I watched a kid on his bike get sideswiped by another bicyclist and take a nasty spill. His M&Ms and other bags of goodies were a complete loss.
• A child kept pointing to me and calling me “English teacher” in a store.

AT&T Online Ad Attacking Verizon Is Misleading, Justifies the “There’s a Map for That” Ads

By now, you’ve probably seen Verizon’s “There’s a Map for That” TV advertisement, which is aimed at Apple’s “There’s an App for That” TV advertisements (picture to your left). As the only provider of the Apple iPhone in the United States, AT&T did what it thought of as the only thing it could to put a stop to Verizon’s damaging ads… they filed a lawsuit against Verizon, telling the judge to have the ads pulled. No dice. The judge denied AT&T’s request, but apparently, the company will get another chance in mid-December to argue its case.

Scrambling for a response to Verizon’s ad, AT&T did two things: first, it tossed Luke Wilson into a room and had him toss around some postcards that represented AT&T’s network coverage (no mention of 3G coverage—just “network coverage”), and second, it created interactive online advertisements. Good job, AT&T; attack on as many fronts as you can, within your advertising budget. However, I think AT&T’s arguments on why its service is better than Verizon’s are extremely weak and inaccurate.

Starting at the top of this list, we have Nation’s fastest 3G network. Great! Got that out of the way. Take that, Verizon! But, wait, what’s that asterisk? Oh, that would be a disclaimer stating “3G coverage not available in all areas.” This verbiage also appears in TV ads. Isn’t that what Verizon has been discussing in its recent TV ads? This first list item seems to enforce Verizon’s argument.

Second, AT&T has listed Talk and surf or download simultaneously as one of its network perks. This is true. Not much to disagree with here.

The next item on the list, Most popular smartphones, is blown way out of proportion. AT&T definitely has the most popular smartphone in the iPhone, but other than that, the wireless service provider doesn’t have a killer device; Verizon doesn’t really have one, but with the recent release of the Motorola Droid, that’s debatable. Overall, I think this line item should have read Most popular smartphone, singular.

And finally, we have the most misleading, gross misinterpretation of AT&T’s service—Access to over 100,000 apps. It’s well known that the iPhone has tons and tons of apps. However, I think it’s important to note that these 100,000+ apps are only accessible to iPhone users.

Overall, I think this ad is primarily speaking from the point of view of AT&T’s iPhone customers, which still only represents a minority of the company’s subscribers.

 

Note: I’m an AT&T customer.

Resources: Newsday: Judge rejects AT&T's bid to pull Verizon ads

A Single, Effective Way to Measure Social Media

A few days ago, a few people retweeted a blog post titled 100 Ways to Measure Social Media by David Berkowitz. After reading it, I felt inspired to use what little knowledge I have of social media to show you how I measure social media. I’m sure that others have already done this before, so feel free to apply what I’ve documented:

1. Open up an Internet browser that supports tabs and open all of the social media sites you actively use.
2. Grab a ruler and measure the distance from one tab to another. It’s ok if your tabs start disappearing because you have too many open. (NO CHEATING! I know some of you will use tabs like peopleofwalmart.com and icanhascheezburger.com. Don’t be dishonest.)
3. Take that number in inches and multiply it by how many social sites you have open in tabs.

For those that need help visualizing how I did this, I’ve posted a picture and created a video tutorial below.

Measuring social media on 12seconds.tv

 

Here are my numbers: 9 inches x 8 sites = a score of 72 social media measurements of complete bragging rights. Go ahead. Measure social media on your own and leave your score in a comment. Hell, post it on Twitter if you want.

 

*Disclaimer: Measurements may vary depending on your screen size.